There’s nothing more rewarding than collaborating with small businesses and startups to bring their vision to life. I specialize in crafting comprehensive packages that cover every angle of a brand’s identity—from creative strategy and brand positioning to building a compelling narrative and setting clear guidelines. It’s about creating a cohesive visual identity, an intuitive design system, and, of course, establishing the perfect copy and tone of voice to resonate with their audience. Helping brands find their unique story and translate it into something tangible is what drives my passion for this work.