As we envision the jobs of tomorrow, we’re crafting the future today. Udacity isn’t just another coding bootcamp platform, it’s a beacon of educational democratization, empowering students to fast track their careers in tech.
While one might expect a non-traditional school to favoring digital media, our strategy leaned into traditional advertising. Why? Because credibility matters. By engaging with students and career changers through familiar channels like TV, newspaper and OOH, we fortified Udacity as pioneers in the digital education landscape.
This TV spot received several awards under broadcast, animation, VFX, and art direction.