The Diamond Effect represented a crucial launch campaign for Acura within the Chinese market. This particular audience strongly identifies with the adage “no pressure, no diamond,” closely mirroring Acura’s “precision crafted performance.” The campaign’s success was driven by innovative production techniques, notably the utilization of a prism glass to authentically emulate the natural brilliance of a diamond. The mixed media approach and strategy contributed to our recognition as the winner of the 3AF 2019 Digital Campaign of the Year.