In Honda’s Prologue launch, we’re witnessing more than the dawn of a new era in their electric vehicle lineup—it’s a journey that ignites dreams into motion. ZHU, the EDM artist, navigates cityscapes and rugged terrains in search of his next musical muse while his music track echos the narrative. It’s not just a launch spot, it’s a symphony of innovation and inspiration.
This TV spot launched during the 2024 NFC Championship game and garnered 153.7 million impressions in its first week. Honda also wanted this spot produced in Mandarin, Korean, Vietnamese to capture the Asian market.