Example Pitch Content:
Giftcards.com was looking to drive a 7pt lift in unaided awareness from 3% to 10%
We’ve simplified their value proposition to deliver on their gifting motivation by mapping out the cultural pulse points and create a comprehensive media plan to establish a meaningful connection with their audience with a memorable campaign during the holiday season and beyond.
With hundreds of brands, thousands of experiences and endless possibilities, Giftcards.com is where you’ll find the perfect gift for every person and every moment.
Open with a split screen of 3 people thinking really hard as they type on their phones (we’ll see gift questions that get typed and erased).
Floating search bar appears and giftcardsDOTcom is typed in.After we hear a click,the shape of search bar expands to look like the shape of a gift card.
Video Animation:
We start to see the DOT morph into various gifting options.
giftcards [bouquet of flowers blooming] com
giftcards [pizza pie, hands taking slices] com
giftcards [ornaments on Christmas tree changes colors] com
giftcards [car wheel spinning out of frame] com
giftcards [birthday cake with candles blown out] com
giftcards [football kicked through the goal post] com
Confetti dots fill the screen to resolve to the end frame.
ANNCR TAG: Hundreds of brands. Thousands of experiences. GiftcardsDOTcom. Where anything’s giftable.
END CARD: [giftcards.com logo] where anything’s giftable
Mnemonic/Jingle: Giftcards [confetti pop sound] dot com
In a white space, WOMAN with coffee mug. She stands next to a FRIEND who stands in a Giftcards.com CARD FRAME wearing a frenchie sweatshirt of the exact frenchie dog she’s holding.
Friend: You always give the perfect gift. How is that even possible?
Woman: I just go to GiftcardsDOTcom.
Cut to Giftcard.com site showing the huge number of gift options
Woman: They have hundreds of brands. Thousands of experiences. So my gifts are personal, customizable and always right on time.
Cut back to women. Her friend is now surrounded by frenchie dog-themed gifts and wearing matching outfits.
Woman hands Friend a frenchie mug.
Friend: Huh. At GiftcardsDOTcom, I guess anything IS giftable.
They clink coffee mugs in a toast.
END CARD/logo: [giftcards.com logo] where anything’s giftable
Mnemonic/Jingle: Giftcards [confetti pop sound] dot com
Dot is a natural evolution of our featured dot in digital and social spaces.
Dot is a fun, friendly character full of personality and surprises. It embodies our tagline by transforming into the endless gift possibilities in the wonderful world of Giftcards.com.
As our AI ambassador, Dot also generates deeper engagement with Giftcards.com, making every gift-giving experience personal, easy and fun.
It’s a user-friendly, intuitive way to explore Giftcards.com that feels fresh and fun.
This feature provides personalized gifting recommendations and assists customers with inquiries, gift solutions and directly links them to the right gift card and distribution.
Dot can easily be integrated into partnership events, the latest trends, and product release/drops.
These cultural collaborations will generate fresh awareness of Giftcards.com through IRL appearances, social engagement, and crafted video content.
Example Content Partnership:
During the January Bachelor season, Giftcards.com partners with Hulu and has Dot attend a Bachelor viewing party where it hands out Hulu gift cards to boost viewership. We capture the event and share the collaboration on social.