Established during the 1984 Olympics, LA84 is committed to leveling the playing field for youth sports, play, and movement to keep kids safe and on a positive path. We aim to keep building that momentum as we journey towards the 2028 Olympics in Los Angeles.
We understand the crucial role of a social-first approach in fostering connections and garnering support. To this end, we’ve curated a rich collection of soundbites, culturally resonant clips, and compelling statistics endorsed by community leaders, policymakers, and sponsors. These social assets serve as powerful tools to amplify our message and inspire action.