In recognizing the significance of gift-giving during this festive holiday, Wells Fargo’s commitment to connecting with Asian customers shone through these collectible merchandises became coveted gifts for their account holders.
Over the span of six years, partnering with Wells Fargo has given me a fun way to express the vibrancy of the AAPI community. From crafting bespoke stories and leading the creative direction for annual lunar calendars to designing charming characters for coin banks and traditional red envelopes, every detail was infused with cultural delight.