I see social content as more than just an extension of the brand—it’s a vital touchpoint for building genuine connections with the audience, fostering loyalty, and turning followers of every generation into passionate fans.
Social content isn’t about simply coming up with one idea and resizing it to fit different platforms, it’s about creating dynamic, tailored experiences that resonate uniquely with each audience and channel.
Whether it’s UGC, branded content, or influencer collaborations, every post created contributes to the larger narrative of how the brand builds meaningful connections with its audience. I am excited to see how we continue to drive conversation in this creator economy.
Banfield Wellness Tips
We reimagined pet care education by making it playful to capture the love a pet owner have with their pets. Moving away from the traditional medical aesthetic of pet hospitals, we crafted a series of bite-sized social content that connects, informs, and delights.
Banfield Pet Hospital – Banfield Candids
Banfield Candids is more than just an Instagram Stories series; it’s an interactive platform that invites our audience to share funny pics of their pets, tell a story about how their day or week is going, and get a laugh from submissions. It’s about people and their pets.
We utilized the “Add yours” template feature on IG stories – enabling us to reach users far beyond our follower base and created a new set of branded Giphy’s for pet owners to use as stickers for their stories.
Giftcards.com Monthly Social Content
Every month brings a fresh opportunity to spotlight culture, trends, and inspiration with Giftcards’ partnerships or their own line of products—keeping Giftcards top of mind as the go-to choice for meaningful, effortless gifting.
giftcrds Back to school survival kit: Show your support by gifting them bottomless coffee with a gift card ☕
giftcrds It’s rare, but sometimes you CAN pick all three! 🤩#giftideas #giftsforher #giftsforhim #gifts
giftcrds Something you won’t catch us doing: NOT celebrating #NationalAvocadoDay! 🤗🥑 Share this with someone who deserves a little extra!!
giftcrds Celebrate International Day of Charity with a gift that gives back! Introducing our new One4all Giving Good Gratitude Gift Card! Feel good gifting their favorite brand, and knowing that 3% of the gift card’s redemption will be donated towards a cause they can chose from. Let’s continue spreading kindness far and wide. 🎁💖